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The sound of wine: wine is music with Tasca d’Almerita

Filed under News, Events on Thursday, September 27, 2012.

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Wine tasting is one of the most encompassing sensory experiences because it intensely involves sight, smell and taste. Each wine is, in fact, a unique and harmonious ensemble of color nuances, scents and flavors that convey multiple sensations in a direct and immediate way.
Tasca d’Almerita, a historic Sicilian winery, tried to communicate the soul of its wines through a different sense: hearing. Just like music, wine is able to arouse memorable and intense emotions.
From this idea, a musical work was created, composed by the sounds of wine, which becomes an active subject capable of expressing itself in an original way.
In the video, realized by viral media company Mosaicoon, an orchestra composed of 10 young musicians play in an original performance with the background of the enchanting Sicilian Regaleali estate.
250 glasses, 130 liters of wine, corks, bottles and barrels are the instruments played by the orchestra, whose melodies blend in a unique symphony that celebrates the Tasca wines and the land they hail from.
The video “The sound of wine” ranked among the 9 finalists in the annual contest by Wine Spectator, one of the most internationally respected magazines dedicated to the world of wine.